This competition winning proposal for Westfield provides a gateway to welcome visitors entering London along the elevated section of the A40 from the West. The gateway to form a striking milestone on the stretch of road, but also draw attention to the community beneath. The towers are a pair of sinuous, sculptural columns on either side of the flyover to form a landmark 75 metres high and feature a lightweight, efficient structure.
It calls to mind the ‘Flip Flap’ ride at White City’s Franco-British Exhibition of 1908, but with attached rock-climbing holds to the lower portion of the towers, enabling climbers to scale the structure high above the roadway and creating an exciting addition to the existing Westway Climbing Centre. A stair or lift at the interior gives access to the top viewing level for visitors.
Viewed from the road, it is is an elegant, sculptural gateway, while at ground level it becomes a unique attraction to add to this special area of London. At night the steel mesh-clad structure of the gateway is lit from within, creating a glowing beacon.