Prize-winning artwork ‘wraps’ new Foyles store

A new artwork by young illustrator Rebecca Hendin has been hoisted onto the front of the former Central Saint Martins building at 107-109 Charing Cross Road – soon to be the new Foyles store, designed by Lifschutz Davidson Sandilands.

Jointly commissioned by Foyles and Saint Martins Lofts, the artwork, entitled ‘All Paths Lead to Foyles’, celebrates the building’s ongoing status as a cultural landmark at the centre of a London’s historic music and bookselling district. The city-block-sized artwork will be stretched across the building’s Charing Cross Road façade, masking construction work taking place underneath.  The artwork – Hendin’s first in the public realm – will be on display until September 2013, with the building open for business in June 2014