As an exercise in urban repair in an emerging area of London, East Road replaces three disparate semi-industrial buildings to provide a mix of start-up offices, student housing and a hotel while seeking to establish a relevant vernacular evoked through the use of brick and fenestration. The scheme is notionally ‘broken up’ to provide separate entrances, a civic quality and characterful street frontage. Just three floors of start-up office space remain, while students moved into the accommodation last year. The hotel is now fully operational.
You can read more about the project here.